Thursday, January 29, 2009

How Ebay Consignment Centers Work.

Author: Kirsten Hawkins

You might not ever have heard of eBay consignment centers - don't worry, most people haven't, as they're a relatively new concept. The idea is that you drop off anything you want sold, and then the consignment center will sell it for you and share the profits.

You Can Sell at Consignment Centers.

Just find something to sell and take it to a consignment center - they'll sell it for you on eBay, handling all the listing, description and shipping.

You do, however, give up some profit when you sell through a consignment center, not to mention losing all control over your auctions - and who's to say that you couldn't sell it better than they can? The chances are they will only give you a fraction of the item's real value, to the point where you might as well have just taken it to the pawn shop.

You Can Be a Consignment Center.

A better option is to be a consignment center for the non-eBay-using public in your area. After you've been selling things on eBay for a while and you've told a few people about it, someday a friend will walk up to you and say ""Hey, could you sell this on eBay for me?"" Give it a try - if you like doing it, then why not start up your own consignment center business?

Put an ad like this in your local newspaper or anywhere else you think is appropriate:

""Create Space and Get Money For Doing It! How would you like someone to come and clean out the old stuff in your house that's taking up all your space, and then give you cash for the lot? I am currently looking for things to sell on eBay and I can do this for you. Call me on [your number].""

Go round to a few people's houses and take some things that you think are sellable, giving the items' owners a sensible amount for them - not too much, since they don't know how much they're worth. It's best to try to take things that are part of a set or collection, so you can sell lots of the same kinds of items. You're in a strong position: why would they so no when you're offering them money for things that, to them, are rubbish?

The only requirement to be successful with this is that you need to know what you're doing, and be able to spot a high-value item when you see one, regardless of what it might be. It's also worth opening a new account to sell items you get from other people. You can't guarantee quality as well, and your regular account should only be used to sell the one kind of item that you decided you're an expert in.

One thing many sellers don't realise when they sell items is that they need to change their strategy depending on what season it is - things sell for different prices depending on the time of year. We'll take a look at this in the next email.

About the author: Kirsten Hawkins is an Ebay and internet auction enthusiast from Nashville, TN. Visit http://www.auctionseller411.com/ for more great tips on how to make the most from Ebay and other online auctions.

Wednesday, January 28, 2009

The Myths And Magic Of Ebay Drop-Shipping Vendors.

Author: Kirsten Hawkins

If you've never heard of drop shipping, then prepare to be impressed - it sounds like every eBay seller's dream. With drop shipping, you don't have to keep any stock at all. You simply list auctions for what your drop shipper sells, without actually seeing it yourself.

Each time something sells, you let them know, and they deliver it for you - directly to the customer. They'll charge you a near-wholesale price for the item they delivered, you charge the customer whatever price you agreed, and then you pocket the difference as profit.

The Magic.

Just think of the sheer amount of trouble this takes out of eBay selling. You don't have to find space in your house to keep your stock in, or money to buy it with. You don't have to take any risk by buying things that might not sell. You don't have to deal with suppliers. You don't even have to pack or post the auctions yourself. Wow! Can you imagine how good this would be if you could pull it off?

But, as with all things in life, if it sounds too good to be true...

The Myths.

Drop-shippers don't do deals with just anyone - any drop shipper who says they'll take orders from unregistered businesses is likely to be a scammer. They might not send out anything at all to your customers, or you might send out very poor quality merchandise that they will then return to you for a refund.

Also, beware of companies that claim they will put you in contact with drop shippers for a fee - they are inevitably rip-offs. At the end of the day, the best way to find drop shipping companies is to contact them in the 'real world', not by typing 'drop shipping' into a search engine.

Doing it for Real.

If you want to make a profit with drop-shippers, be prepared for it to be quite a small one: you're not going to make sales on eBay at a big mark-up from drop shipping prices. You will also have to accept that you can't inspect stock before it gets sent out, and some of your descriptions might not be as good as they could be.

You should also be prepared for a few frustrating experiences with your drop shipper, as they might not share the same customer service values as you. The first time you'll realise that they never sent something to one of your buyers is when you hear about it from the buyer a week later.

If you can accept all these things, though, and find a reputable drop shipper, then there's money to be made. Good luck!

If you'd like to give up a little more profit and control over your eBay business to save the trouble of doing everything yourself, then you might be interested in eBay consignment centers. You can sell your items at an eBay consignment center by just leaving them there. Stay tuned to these emails for more.

About the author: Kirsten Hawkins is an Ebay and internet auction enthusiast from Nashville, TN. Visit http://www.auctionseller411.com/ for more great tips on how to make the most from Ebay and other online auctions.

Tuesday, January 27, 2009

How To Turn Ebay Returns Into Profits.

Author: Kirsten Hawkins

Don't worry, getting items returned happens to everyone eventually. You can't satisfy all of the people all of the time, and occasionally someone's going to want to send something back to you. Turning returns into profits isn't easy - but with a little determination, you can manage it.

Don't refund shipping charges: If followed our advice and you're now making a decent profit on your shipping charges by using cheaper materials, then you might still be able to come out ahead with returns. Just refund the charge of the items but not the shipping. I know sellers who make $1 profit on the sale and $2 profit on the shipping. If they get a returned item then they don't really mind: they still get to keep two-thirds of their profit.

Charge a restocking fee: You're perfectly within your rights to charge a restocking fee, and that's nothing but profit for you. Bear in mind that this will get customers very annoyed, however.

Resell with a better description: Now that you know if there's something wrong with the item, you can write a more honest description. Surprisingly enough, items can sometimes sell for more the second time around, simply because word has had time to spread that you were selling the item and there might be a few people looking out for another.

Take their packing materials: Inexperienced buyers will send back your items using all sorts of expensive luxury packing materials - take them and re-use them the next time you want to give a buyer an extra special service. Incidentally, this also applies when you buy things on eBay - you'll find that you can save a lot on packing when you re-use every piece of packaging that comes your way. Make sure to take off any labels first, though.

You know what they want: Remember that every buyer who buys something from you and then returns it was at least interested in it. They're a potential sales lead, and you should add them to your mailing list to follow up later - if you were nice to them when they returned the item, they might be willing to give you another chance.

Replace with a better model: Finally, if the buyer is returning the item for a replacement, then tell them that the only replacement you have in stock at the moment is a slightly more expensive model - but you'll send it to them if they pay the extra. Again, more profit for you.

Of course, it's up to you whether you want to use these techniques: you might think it's more valuable to refund the shipping on returns as a gesture of goodwill, as part of your perfect customer service. I would tend to agree with you: your reputation is invaluable. If what you're interested in is making as much profit as possible in the short term, then go right ahead - but remember that in the long-term you might be sacrificing some repeat business for the sake of a few dollars.

In the next email, we'll look at the myths and magic of drop-shipping vendors, and what they can do for you.

About the author: Kirsten Hawkins is an Ebay and internet auction enthusiast from Nashville, TN. Visit http://www.auctionseller411.com/ for more great tips on how to make the most from Ebay and other online auctions.

Monday, January 26, 2009

Your eBay Super Seller Business, Insure It's A Success

Author: Kurt Rorbakken

eBay is now the 8th most visited site on the internet and it has just one purpose - sales. With 40 mill visitors per month most ebay sellers are missing a golden opportunity. They are missing the opportunity to cultivate long term clients.

It is a proven fact in marketing that some will continue to buy over and over again from folk and corporations that they know, like and trust. Yet 95% of all internet marketers fail when it comes to the Bay. Most are looking for the fast buck. They have completely miss the opportunity to use the Bay as a lead generation tool. They miss the opportunity to create a list of folk that will be willing to consume the products over and over again.

Lead generation on ebay can be accomplished in several ways. The most popular way is by using the self liquidating ad. A self liquidating ad is one that pays for itself. In other words customer directly pays the advertiser the advertising costs. They purchase from the advertiser, some form of advertising.

Let me give an example of a self liquidating advertisement. Some friends of mine recently saw this in a magazine an ad for a pair of sunglasses. The ad claimed that the sunglasses were free, they just had to pay the shipping and handling costs. Their guess is that the advertiser potentially wasnt making much money on the sunglasses. But they also werent loosing any cash. The shipping and handling most probable covered their actual costs. What they really wanted was something far more valuable, customers contact information and folks permission to market to. In other words they are looking for qualified prospects - prospects that are interested in the products and services they are selling.

Once a concern has a customer's contact information and permission to market to, they will begin to establish a relationship. They will do this in a variety of ways including sending ads for other product and services the customer may be interested in. Over time most customers will be worth many times more than their initial purchase.

Since ebay is purely a commerce site it is a perfect place to do a self liquidating ad. Lets look at an extreme example. Lets pretend that some customer own a car dealership that only sells high end cars. Let's assume that folks average car sells for $65,000. One way the seller could use a lead generation self liquidating ad would be by selling a special report. For example people could sell a report on ebay.com entitled 18 Ways to Drive the Car of Your Dreams for Less Than the Cost of a Yugo.

Does anyone think a report like that would get some attention? The report is really nothing more than an advertisement for a customer. Of course the seller would have to write a report that had real content and offered up ways for the consumer to really do as the title suggests. A report like this however, would cost literally nothing to produce except time, and there would be no overhead, no inventory, and no headaches.

Since this report would be nearly all profit the seller could set a low Buy It Now price ($4.97) to attract a huge number of prospects. The revenue generated would easily offset the eBays seller fees.

In the report the seller could suggest several real ways for folk to drive a luxury car for little money. Seller could also list in the report a resource for them to research. The resource the seller suggest would of course be a car dealership.

The report did not cost the seller anything to produce or sell and it fully paid for itself with each person that ordered. The person buying the report is more possible interested in what seller have to offer and are therefore partially qualified. Anybody that contacts after reading the report is a fully qualified prospect and should be marketed to aggressively.

Once a seller have their name and contact information the seller could send them a weekly hot sheet of cars that they are trying to sell. Once they purchase, he or she could then sell them accessories and branded clothing. And the list goes on and on.

If a seller study the Bay there very few folks using it as a lead generation tool. Yet lead generation and specifically self-liquidating advertising is a proven winner. Nearly every type of business can benefit from lead generation advertising. If done correctly lead generation advertising can actually become another source of revenue for peoples enterprise. Special news are one excellent low cost lead generation tool that people can use. Look at the Bay as more than just a fast buck. Look to the Bay as a way to create long term clients. If worked properly ebay can be the best source of fresh leads and can really explode seller's sales.

About the author: eBay

Sunday, January 25, 2009

How to Prevent Disappointing eBay Auctions

Author: Greg Lietz

You should be able to find several indispensable facts about eBay in the following paragraphs. If there's at least one fact you didn't know before, imagine the difference it might make.

The information about eBay auctions presented here will do one of two things: either it will reinforce what you know about eBay or it will teach you something new. Both are good outcomes.

Many first time eBay sellers have one thing in common - their eBay auctions flop. Many of them flop time and time again, with the seller never understanding what is going wrong. The seller ends up doing hours of research looking for the perfect item to sell, gets the auction set up, and waits for the bidding to begin. Hours go by and no bids are placed. Days go by, and there are still no bids - or there are very low bids. Finally the auction ends, and it turns out to be a total failure. Considering the huge number of sellers who run eBay auctions, there are specific things you must do, and specific things you must not do if you are to be successful.

There are many reasons why eBay auctions fail to produce. The most common reason is that the item is not in high demand. This problem can be avoided by doing the necessary research to determine which items sell well, and which items should be avoided. This research takes a great deal of time - but in the end, you will find that it is time well spent.

Another reason for eBay auction failure is pricing. No matter what your reserve price is, your opening bid price should never be more than $50. A low starting price is how you will attract potential bidders to your auction. If you set that opening bid too high, most people won't even click the link to read the description for your item. Another pricing problem is lack of research. Before you set your reserve price, you must determine what your item is really worth, and the price of similar items that have sold in past eBay auctions.

Poorly written descriptions are another cause of failed eBay auctions. Poor grammar and misspelled words drive people away. Failing to post a picture of the item will also keep people from visiting your auction page. Pictures show the buyer exactly what he or she will be getting and give them an idea of the true condition of the item. Make sure that your item description is well written. A well written description with enough detail about your item is essentially your sales copy.

Exorbitantly high shipping prices scare people away from eBay auctions too. Find the lowest shipping prices that you can find and consider paying for the shipping yourself if it won't cut into your profits too much. Do not charge handling fees.

Offer great customer service for all of your eBay auctions, and ask your buyers to give you feedback. If the items that you sell are everything that you said they would be, and you offer great customer service, you can expect wonderful feedback - and this feedback will help a great deal in your future auctions.

Those who only know one or two facts about eBay auctions can be confused by misleading information. The best way to help those who are misled is to gently correct them with the truths you're learning here.

About the author: Greg Lietz is an internet businessman and frequent eBay user. To make a recurring passive income with eBay auction items, Adsense and Clickbank combined visit The Ideal Auction Site .

Saturday, January 24, 2009

A Look At Third Party Ebay Tools.

Author: Kirsten Hawkins

There are plenty of companies out there offering third party eBay tools. Most of them are web-based instead of downloadable, so you pay a monthly fee instead of just buying the software. But do you know what these sites can do for you? It can be hard to get to grips with what's out there using a search engine, so here's a quick rundown of the key players.

Andale ( http://www.andale.com ).

Andale offer lots of small products instead of one solution that does everything: you can take your pick from a lister, image hosting, counters, analysers, a gallery, a checkout and an email manager. The price plans are a bit of a maze, but quite reasonable as long as you don't go and use everything.

Andale's real claim to fame is that they've been doing it for so long - they're not some fly-by-night organisation, and many eBay sellers have been using their free counters for absolutely years. They also have a reputation for being very responsive to customers, and will often talk to you directly on their forums and implement any suggestions you might have for improving their software.

Vendio ( http://www.vendio.com ).

Vendio offer two editions of their software, Sales Manager: a Merchandising edition and an Inventory edition. The difference between the two is that the Merchandising edition is designed to make it easier to list individual auctions, while the Inventory edition is for sellers who sell many of the same item. They offer a pay-as-you go price of 10c per auction.

They also offer software called Tickets Manager, special software for people who sell lots of tickets on eBay - an odd product to have, but useful if you happen to sell tickets. Other services offered by Vendio include web and image hosting, fancy Flash galleries of your products for your listings, and stores.

ChannelAdvisor ( http://www.channeladvisor.com ).

ChannelAdvisor offer their software in three versions: Enterprise, Merchant and Pro. Enterprise and Merchant are both designed for very big businesses, though, and the chances are that the Pro version does everything you'd want. ChannelAdvisor is popular among sellers who want a solution that they know is used and trusted on a very large scale by enterprise-level customers.

It offers all the standard bulk listing and inventory features, as well as the unique feature of being able to create auctions from an Excel spreadsheet of your inventory. The cost is high, though, at $29.95 per month.

And Many, Many More...

eBay maintain a comprehensive directory of third-party software, which you can browse through anytime you have a few days to kill. You can look either for complete solutions or for each part of what you want individually - the choice is so daunting that there's bound to be something out there for you. You can look at their directory at htt p://cgi6.ebay.com/ws/eBayISAPI.dll?SolutionsDirectory .

Once your items have sold and you're about to ship them, you might be a little nervous about whether you can trust your buyer. Our next email will give you a few tips for spotting problem buyers before you send them anything.

About the author: Kirsten Hawkins is an Ebay and internet auction enthusiast from Nashville, TN. Visit http://www.auctionseller411.com/ for more great tips on how to make the most from Ebay and other online auctions.

Friday, January 23, 2009

Special Rules For Selling Software On Ebay.

Author: Kirsten Hawkins

Computer software is one of the biggest sellers on eBay - after all, everyone using eBay has a computer, don't they? There can be problems, however, if you try to sell certain kinds of software that eBay doesn't allow. Used software is a minefield, and you could end up buying something dodgy to resell without even realising it.

Here are the various kinds of software that you're not allowed to sell on eBay, and how to spot them. You should always try installing used software before you sell it, as this might give you a few clues.

Pirate Software.

This one is reasonably obvious, but pirate software can be hard to spot. The biggest things to look out for are auctions that don't have pictures or only have pictures from catalogues, unrealistically low prices, and come with no manuals or documentation. Microsoft software comes with a 'Certificate of Authenticity', which you should check. Software that is on recordable media such as CD-RWs is usually pirated.

If you see software that offered for download only, it is often pirated - but not always. Some small software developers allow download licenses for their software to be resold on sites like eBay. Type the name of the software into a search engine, and go to the manufacturer's site to check. Remember that software you download is very unlikely to come with resale rights, though.

Beta Software.

Beta software is pre-release software, issued by companies for testing purposes. Companies generally do not give permission for their beta software to be sold or redistributed, as it won't be as good as the final product. Do not buy anything that says it is 'beta', and return anything you receive that says 'beta' or 'not for resale or distribution' anywhere on the CD or during the install.

Academic Software.

Some companies sell special 'educational editions' or 'student licenses' for their software, which are designed to make it affordable to students and teachers. You can only sell this software if you are a licensed educational reseller for the company, and your buyers are educational users. Academic software will usually say somewhere on its CD or in its installation what it is.

OEM Software.

OEM stands for 'Original Equipment Manufacturer' - this is software that is only supposed to be distributed with a new computer, as it came pre-installed on the computer. The licences for this software usually stop you from selling it without also selling any hardware. Look out for the message 'for sale with a new computer only', or similar. Note, though, that it's usually fine to bundle any OEM software you come across with computers that you sell on eBay.

If you sell any kind of software that isn't allowed, then eBay might shut down your auction, or your sellers might realise what they've bought and leave you bad feedback. It's not really worth the risk.

Now that we've got that out of the way, how about we try to get you a few more customers for the items you have that aren't against the rules. In the next email, we'll take a look at the real power of eBay store newsletters.

About the author: Kirsten Hawkins is an Ebay and internet auction enthusiast from Nashville, TN. Visit http://www.auctionseller411.com/ for more great tips on how to make the most from Ebay and other online auctions.

Thursday, January 22, 2009

You Won That Ebay Auction! Now What Do You Do?

Author: Kirsten Hawkins

It's a heady feeling when you win your first eBay auction: a mixture of happiness and perhaps just a little fear. After all, there seems to be so much to do before you can actually get your item. What do you do next?

The simple answer is: you send payment to the seller, as quickly as possible. The quicker you pay, the more your seller will like you, and the sooner your item will arrive. But how you go about it? That all depends on how you plan to pay.

PayPal.

PayPal is one of the most popular options for paying on eBay, to the point where eBay decided to buy the company. It allows instant electronic payment across the Internet. Money goes instantly from your credit or debit card to the seller's PayPal account, where they can either use it for Internet purchases or transfer it out to their bank.

eBay offer incentives for using PayPal, and almost all sellers now accept it. Its instant nature makes sellers very happy, and means that they can have your item packed and sent and leave you some positive feedback within a few hours of the auction ending. When paying by PayPal, you will be covered by PayPal's own insurances and guarantees, as well as any that your card might have.

Cheques and Money Orders.

This is payment the old-fashioned way, and will lead to a long wait to your item. You need to post the cheque or money order, then the seller has to take it to the bank and get it cleared, and only then do they send the item. The only reason to use this method is if either you or the seller distrusts electronic payment methods. If you're willing to go to the trouble with these sellers, though, you might get an item very cheaply, as most buyers just can't be bothered.

When you pay by cheque or money order, make sure to print the eBay order confirmation page (it will be emailed to you) and put it in the envelope with your payment. Underline or circle key information like your mailing address and the item number. Finally, remember to be patient: keep in contact with the seller, as it really can take a month or two before everything falls into place and your item turns up.

Money Transfers and Bank Deposits.

Some sellers may ask you to pay them using a wire service like Western Union, or simply give you a bank account number and ask you to pay money into it. Unless you really trust the seller, this is generally a bad idea - these methods are hard to trace and you're unlikely to get any money back if anything goes wrong. Paying in cash, it hardly needs to be said, is an even worse idea.

It's all a lot to take in, isn't it? I'm sure by now you've got a few questions, which is why the next email will be a little eBay buyer's FAQ. Let's hope we can solve any problems you might have.

About the author: Kirsten Hawkins is an Ebay and internet auction enthusiast from Nashville, TN. Visit http://www.auctionseller411.com/ for more great tips on how to make the most from Ebay and other online auctions.

Wednesday, January 21, 2009

Ebay Title Writing Tips.

Author: Kirsten Hawkins

Trying to be help your buyers find your auctions can be a truly daunting task. Most people only search eBay by title, not by description, and that means that you only have those 55 characters of the title to cover all the possible search terms. That's not easy. In this email, I'll give you a few pointers.

Don't bother with eBay clichés: There are plenty of eBay auction titles that say things like ""Super rare camera wow look low price"". These are stupid things to put in your title, as no-one is going to search for them.

Think like a buyer: If you were looking for your item, then what exactly would you type into that box? If you think it'd help, try searching yourself to find someone else selling your item. What were the first things you thought of typing?

Think like other sellers: Keep an eye on which sellers are doing best with items like yours, and try to copy their title styles - if it works for them, it can work for you.

Be specific: You should be sure to write the item's brand and specific model number in the title, as people will often search only for this information. Make sure that you also say exactly what the item is.

A Few Examples.

Here are a few examples of good titles. They're real, and they're on eBay right now, making their sellers money. So what makes them good?

""Dell Latitude Laptop P3 500mhz Notebook PC Computer""

If you know about computers, you'll know instantly what this auction is selling. It has manufacturer (Dell) and product line (Latitude), followed by a few technical specifications (P3 500mhz is the processor speed). Notice also that the title includes the four words 'laptop', 'notebook', 'PC' and 'computer', as the seller wants people looking for any of those words to see his auction.

""OASIS Don't Believe the Truth CD Album (New)""

This auction for a CD is well formatted: it gives the artist name in capital letters, followed by the album name. It then manages to include the two key words 'CD' and 'album', as well as the word 'new' - that means that anyone searching for 'new oasis cd', 'oasis new album' and so on will find this auction.

""1840 Penny Black stamp, certificate, four margins""

Here's a slightly more obscure one, from the exciting world of stamp collecting. A penny black is one of the oldest and most famous stamps. It uses a few key words that collectors will consider important: 'four margins' indicates that the stamp has been cut out with some margins around it and so isn't damaged, and 'certificate' tells you that the item has a certificate of authenticity - it's a real penny black. Remember to use every bit of space to squeeze in as much important information as you can in the title.

So now that you've written a winning title, you need to start on a great description. The next email will show you how.

About the author: Kirsten Hawkins is an Ebay and internet auction enthusiast from Nashville, TN. Visit http://www.auctionseller411.com/ for more great tips on how to make the most from Ebay and other online auctions.

Tuesday, January 20, 2009

When And How To Cancel An Ebay Auction Early.

Author: Kirsten Hawkins

One day, you might decide that you want to end an auction early. Before you do, though, you should consider why you want to do it: cancelling auctions upsets buyers and upsets eBay, and there might be a better to way to get what you want.

I Want to Change my Listing.

If you just want to revise your listing, you don't always need to end it. For listings that have more than 12 hours left to run and haven't received any bids, you can revise almost everything. You can remove the Buy it Now price or reserve price, change the duration of the listing, or add listing upgrades.

If the listing already has one or more bids, then you can still add upgrades, or add to the description. You add more pictures too, if you want to. Once the listing gets into its last 12 hours, however, what you can do becomes far more limited, even if it has no bids: you can only really add to the description.

It's a very bad idea, by the way, to cancel one listing and ask bidders to bid on another listing for the same item instead. The chances are they'll be annoyed with you, and won't bother.

The Item is No Longer for Sale.

Perhaps you sold the item to someone else, you lost it or it got broken. Whatever happened, if you no longer have the item to sell, you should remove your listing - in fact, this is just about the only situation when eBay allow you to.

However, you need to make sure you get the listing removed quickly - if you leave it to the last 12 hours, eBay will refuse to let you remove it, whatever has happened. This might seem cruel, but it's there to stop people from backing out in the last few hours because they want to try again for a better price.

So How Do I End My Listing Early?

You can do it at this page: http: //offer.ebay.com/ws/eBayISAPI.dll?EndingMyAuction . Just type in the item number and hit 'Continue'.

Now, be very careful. The option you almost certainly want to choose is 'Cancel bids and end listing early', NOT 'Sell item to high bidder and end listing early'. You'll be asked to choose a reason why you ended the listing, and then it will end. Your bidders will be emailed to let them know what happened.

Note that ending a listing early because it looked like it wasn't going to get a good price is against the rules, and eBay could come after you and get upset.

Speaking of breaking the rules, if you're selling software on eBay, did you know that there are special rules that apply to you? Plenty of sellers have no idea, and are being caught out every day - that's why our next email will explain the rules clearly for you, just in case you need to know.

About the author: Kirsten Hawkins is an Ebay and internet auction enthusiast from Nashville, TN. Visit http://www.auctionseller411.com/ for more great tips on how to make the most from Ebay and other online auctions.

Monday, January 19, 2009

How To Stop Ebay Auction Sniping.

Author: Kirsten Hawkins

Every day, hapless bidders get beaten to the punch by auction snipers who jump in at the last minute. I know how annoying it can be, as I once had it happen to me three times in a row on the same item! The thing is that the only people who can help the poor bidders are us, the sellers.

The Problem.

Bidders will bid on an item and then wait for days until it finishes, only to have someone else outbid them at the last minute. In a traditional auction at a real auction house, this isn't a problem at all, as the auction keeps going until everyone has bid as much as they want to, and the auctioneer double-checks with the classic phrase ""going, going, gone"".

The problem on eBay is caused by the fixed length of time that eBay's auctions last, and the fact that they aren't extended significantly if someone places a new bid in the last few seconds of the auction. Imagine if a real auction house worked that way, letting people shout ""50 cents more!"" at the last second and win an item. It would simply be unfair, and many buyers think it's unfair on eBay too.

The Solutions.

Until eBay decide to fix the problem (and by now it's looking unlikely that they ever will), you're the only one who can do anything for your buyers.

First off, you can encourage your buyers to use eBay's proxy bidding system the way it was intended. The idea of the system is that they enter the maximum they're willing to pay for an item and eBay places bids for them automatically up to that maximum. They're not supposed to come back and bid an extra dollar every time they get outbid.

If your bidders are bidding high enough, then no sniper will even come along and beat them - because they will have set the maximum snipe level in their sniping software to less than the normal bidder's maximum. Changing the way people use eBay is hard, though.

One alternative is to keep an eye on who's bidding on your auction, and cancel bids from known snipers - but this requires you to be around right at the end of the auction to cancel their bids. You might also want to set your auction to end sometime when bidders will be around so that they can outbid snipers themselves. This is good business sense anyway - most of the bidding always takes place in the last few hours of an auction.

An easier way to thwart bid snipers is to offer 'Second Chance' sales to bidders who get outbid by a sniper at the last minute. This is good for you, and for them - they still get to buy the item they wanted, and you've just made two sales: one to the sniper and one to them.

Once you've sold your items, though, you might be upset to find that one of them gets returned for a refund. Our next email will show you how to turn these returns into profits!

About the author: Kirsten Hawkins is an Ebay and internet auction enthusiast from Nashville, TN. Visit http://www.auctionseller411.com/ for more great tips on how to make the most from Ebay and other online auctions.

Sunday, January 18, 2009

Taming The Ebay Search Engine.

Author: Kirsten Hawkins

If you know what you're doing, you can quickly find what you're looking for on eBay - and the more you know about how buyers find you, the easier you'll find it to be found. Here are a few golden searching rules.

Be specific: If you're searching for the first edition of the original Harry Potter book, you'll get further searching for 'harry potter rowling philosopher's stone first edition' than you will searching for 'harry potter'. You'll get fewer results, but the ones you do get will be far more relevant.

Spell wrongly: It's a sad fact that many of the sellers on eBay just can't spell. Whatever you're looking for, try thinking of a few common misspellings - you might find a few items here that have slipped through the cracks.

Get a thesaurus: You should try to search for all the different words that someone might use to describe an item, for example searching for both 'TV' and 'television', or for 'phone', 'mobile' and 'cellphone'. Where you can, though, leave off the type of item altogether and search by things like brand and model.

Use the categories: Whenever you search, you'll notice a list of categories at the side of your search results. If you just searched for the name of a CD, you should click the 'CDs' category to look at results in that category only. Why bother looking through a load of results that you don't care about?

Don't be afraid to browse: Once you've found the category that items you like seem to be in, why not click 'Browse' and take a look through the whole category? You might be surprised by what you find.

Few people realise just how powerful eBay's search engine is - a few symbols here and there and it'll work wonders for you.

Wildcard searches: You can put an asterisk (*) into a search phrase when you want to say 'anything can go here'. For example, if you wanted to search for a 1950s car, you could search for 'car 195*'. 195* will show results from any year in the 1950s.

In this order: If you put words in quotes ("""") then the only results shown will be ones that have all of the words between the quote marks. For example, searching for ""Lord of the Rings"" won't give you any results that say, for example ""Lord Robert Rings"".

Exclude words: Put a minus, and then put any words in brackets that you don't want to appear in your search results. For example: ""Pulp Fiction"" -(poster,photo) will find items related to Pulp Fiction but not posters or photos.

Either/or: If you want to search for lots of words at once, just put them in brackets: the TV example from earlier could become '(TV,television)', which would find items with either word.

Don't get too tied up learning the ways of the search engine, though: a surprising number of eBay users don't search at all, preferring to look through eBay's category system and save their favourites in their browser. The next email will show you how to make sure these people can find you too.

About the author: Kirsten Hawkins is an Ebay and internet auction enthusiast from Nashville, TN. Visit http://www.auctionseller411.com/ for more great tips on how to make the most from Ebay and other online auctions.

Saturday, January 17, 2009

Understanding The Different Ebay Auction Types.

Author: Kirsten Hawkins

Over the years, eBay has introduced all sorts of different auction types, in an effort to give people more options when they buy and sell their things on eBay. There are many people who don't like the idea that their item might sell for a far lower price than they intend. Equally, there are people who have hundreds of the same item and don't want to sell them individually. This email gives you an overview of the different kinds of auctions and how to spot them.

Normal Auctions.

These are the bread-and-butter of eBay, the auctions everyone knows: you bid, others outbid you, you outbid them, and the winner gets the item. Simple.

Reserve Auctions.

Reserve auctions are for sellers who don't want their items to sell for less than a certain price - a concept you'll know about if you're familiar with real auctions. They work just like normal auctions on eBay, except that you will be told if your bid has not met the reserve price set by the seller. If no-one is willing to meet this price, then the auction is cancelled, and the seller keeps the item.

You can spot these auctions by looking out for 'Reserve not met' or 'Reserve met' written next to the current bid on an item's description page.

Fixed Price ('Buy it Now') Auctions.

Buy it Now auctions can work in one of two ways. A seller might add a Buy it Now button to a normal auction, meaning that you can choose either to bid normally or to simply pay the asking price and avoid the whole bidding process. Some sellers, though, now cut out the auction process altogether and simply list all their items at fixed price. Recently, eBay added a twist to fixed price auctions: the 'best offer'. This means that you can negotiate a price to someone who offers their items using Buy it Now, which could be a great way to get a bargain on things that don't seem to be selling.

Fixed price auctions are easy to spot, as they have a little 'Buy it Now' logo either next to or instead of the current number of bids on the search listings page.

Multiple Item ('Dutch') Auctions.

These are auctions where a seller is selling more than one of a certain item. Dutch auctions can be done by bidding. Buyers bid a price and say how many items they want, and then everyone pays the lowest price that was bid by one of the winning bidders. If you have trouble getting your head around that, then don't worry - everyone else does too! These auctions are very rare.

What is more common is when a seller has a lot of one item, and lists it using a combination of two auction types: a multiple-item fixed price auction. This just means that they say how many they have, and offer them at a fixed price. You can enter how many you want and then just click Buy it Now to get them.

After all this, you might find yourself facing a dilemma: when you have the option, should you bid, or should you just use Buy it Now and save yourself the hassle? That's what the next email will be about.

About the author: Kirsten Hawkins is an Ebay and internet auction enthusiast from Nashville, TN. Visit http://www.auctionseller411.com/ for more great tips on how to make the most from Ebay and other online auctions.

Friday, January 16, 2009

Turn Your Ebay Shipping Costs Into A Profit Center.

Author: Kirsten Hawkins

You might think that shipping costs are simple: surely you just add up the price of your item's postage and the price of packing materials, and charge that - right? Well, you could do that, but there are better ways to make your shipping costs work for you.

Find Cheaper Materials.

The key to making profit on shipping is to use the cheapest materials you can get for packing, without compromising on quality. The great thing for you is that many eBay PowerSellers have made a business out of providing sellers with quality packing material in bulk at really low prices.

To get an idea of what's out there, take a look at this category: Business & Industrial > Office, Printing & Shipping > Shipping & Packing Supplies. You might also try paying a visit to a big-box office supplies store.

Buy in Bulk.

Always buy hundreds of the same sized packing boxes at the same time. Since you should be selling the same items over and over again, you'll need the same sized boxes each time. You will always be able to get discounts for bulk - if the place where you're shopping won't give you any, go somewhere else.

Streamline Your Packing.

Try to pack every time using the same amounts of the same materials in the same way, so that you don't need to think about it too much. Have all the labels for the packages printed up in advance, and do the items in that order. The less time you spend on the packing, the more profit it is for you.

Round to the Next Dollar.

Let's say you're buying items for $2, and selling them for $4 + $1.50 shipping. Rounding the shipping to $2 would make you an extra 40 cents on each sale - considering you're currently only making $2 profit, that's a percentage profit increase of 25%!

You see, this extra money will be far more important to you than it is to the buyer, because it's on the margin. For you, it's extra profit for nothing, and for the buyer, it's too small an amount to bother caring about. Everybody wins in this scenario.

The Ideal Price Point.

Find out what your rivals are charging for shipping, and try to just undercut them while still making a profit. If you managed to buy some cheaper materials, this shouldn't be too hard for you - most of the sellers on eBay are buying envelopes and boxes one-by-one, which is a very expensive way to do things. If you work things out correctly, you should be able to offer shipping at a price point which makes your rivals look silly, and still be making a good profit on it!

If you're running the kind of operation where shipping is a big concern, then the chances are that you're listing a significant proportion of your items using 'Buy it Now', instead of going through all the trouble and uncertainty of using real auctions every time. But wait! Using 'Buy it Now' isn't always the right thing to do. Our next email will give you a few tips on when to do it and when not to.

About the author: Kirsten Hawkins is an Ebay and internet auction enthusiast from Nashville, TN. Visit http://www.auctionseller411.com/ for more great tips on how to make the most from Ebay and other online auctions.

Thursday, January 15, 2009

Safeharbor; Ebay's Own Scotland Yard.

Author: Kirsten Hawkins

SafeHarbor are the eBay police department. If you break the rules, commit fraud or try to buy something you're not supposed to, they'll be after you.

When You Don't Pay.

This is the most common rule buyers break - it's all too easy to just change your mind and try to get out of the auction. eBay regards every auction as a contract, and will punish you if you don't go through with your end of the deal. If you decide not to pay then expect to get a few nasty warning emails from eBay threatening you with banning if you do it again. Not to mention, of course, that you'll get a big negative 'DID NOT PAY' feedback comment from the seller.

So There Are Things You Can't Buy on eBay?

Yes, there are: more things than you'd expect. It makes sense that you can't buy firearms, for example, but you also can't buy fireworks - eBay are worried about the risks of sending them in the post. Laws in many countries mean that you can't buy alcohol or tobacco. You can't buy illegal or prescription drugs, stocks and shares, or lottery tickets. No underwear, either. You can't buy any little pet puppies or kittens, as animals are banned. If items infringe on copyright, like pirate CDs or software, then they're not allowed either.

eBay's policy is controversial, not least because it is somewhat random in its enforcement - and there have been accusations that they're more responsive to the copyright concerns of big businesses than to auctions for items that might actually be dangerous. If they do decide to go after you or the seller, though, they will cancel the auction and may also suspend your accounts.

Fraud.

eBay runs remarkably well considering how unregulated it is, but there are still fraudsters. If you are a victim of fraud - for example, you pay for an item that never turns up - then SafeHarbor will investigate for you. eBay's standard purchase protection will give you up to $200 back if your claim is successful. Be aware, though, that this can take a few months.

In addition, if you paid by PayPal, then they can usually reverse the transaction relatively easily and get you more (if not all) of your money back. This is another reason why many buyers prefer to use PayPal. Some sellers are a little scared of the effectiveness of the refund system, as they can send out items in good faith only to find that their buyer was fraudulent and the transaction has been reversed. If you're worried about fraud, as a buyer, you should always use PayPal.

What's that? You don't know how to use PayPal? Well, luckily for you, the next article is all about using PayPal to improve your eBay life.

About the author: Kirsten Hawkins is an Ebay and internet auction enthusiast from Nashville, TN. Visit http://www.auctionseller411.com/ for more great tips on how to make the most from Ebay and other online auctions.

Tuesday, January 13, 2009

I Sold It On eBay!

Author: Tony Williams

If you are of the opinion that eBay is just a giant online flea market , then you could be overlooking one of the most powerful promotional tools your business could ever find.

eBay is described as the world's biggest Internet auction site, and recent statistics quote 2.6 million visitors daily. That's a heck of a lot of visitors to a flea market ! Many people are making a full time living from eBay, and previously small localised retail shops have embraced the huge worldwide market accessible only on the World Wide Web.

If you have recently set up a retail website you will know how difficult it can be to draw visitors in any great volume, and you will also be aware of the huge fees charged by professional SEO (Search Engine Optimisation) experts. But the great thing is that you can use the enormous pulling power of eBay to drive targeted visitors to your own website. After learning a couple of canny tricks it is child's play to generate repeat sales and ultimately a loyal customer base.

So how is it done?

It's all quite straightforward really. You will need to develop your own eBay presence and become a regular auction seller. It's not a difficult process and will in itself generate revenue for your business. However, this is by no means the end of the story...

After the sale of each item you should email the buyer with a courteous 'thank you' message detailing your payment and delivery terms. This is of course good business practice and your customers will love you for that personal touch - they should also see the URL (web address) of your business website at the foot of your email, so don't forget to include it.

You should then follow up with another email when the item has despatched to advise the customer when they should expect to receive their purchase (remembering again to add the all-important URL footer). Finally, include in the package a simple advice slip thanking the customer once again and of course quoting your website URL.

This simple and free promotion of your website will help to establish and build a customer base that could have cost a huge investment in advertising costs.

So it can be seen that by using the world's biggest flea market to your advantage, the phrase ""I Sold It On eBay"" can mean a lot more than initially meets the eye!

About the author: Tony Williams is a musician, writer, and self-confessed eBay fanatic. Check out the best FREE eBay tips, tricks, and more at www.easyprofits.co.uk and make Easy Profits With eBay !

Monday, January 12, 2009

How To Choose The Right Ebay Product Category.

Author: Kirsten Hawkins

Some people think it's easy to choose the right eBay category, and often it is. Sometimes, though, it might not be quite clear exactly what to go for.

Why is it Even Important?

Plenty of people use the category system to find items, when they're not looking for something specific. If your item is listed in the wrong category - or you've just given up and listed it in 'Everything Else' - then these people aren't going to find your auction.

Also, listing items in the wrong categories is against eBay's rules, and eBay say they will remove any auctions that are wrongly categorised. They don't often actually do this, but it's not worth the risk - especially since breaking any rules can cause them to penalise your account, including losing PowerSeller status if you have it.

So What Can You Do?

eBay will suggest categories for you when you sell your item, if you type in a few words to describe the item on the category selection page and click 'search'. You can make the best of this feature by typing in exactly what your item is, with brand name and model number (if any), so that eBay can find the best category for you.

If that doesn't work for you, then search yourself for items like yours, and pay attention to which category most of them seem to be in (you can see this near the top of each item's description page). Try different words and see which ones come back with the most results. You can also browse through all the available categories from eBay's front page.

Remember that the more specific the category is, the better - use as many subcategories as are appropriate. Don't just list your HP laptop in the 'Computers' category, for example - list it in 'Computers > Laptops > HP'. Don't worry: your item will still appear in the 'Computers' category, as well as 'Computers > Laptops', because items listed in subcategories are always listed in every category above.

Take some time to look through all the categories and get familiar with the way eBay as a whole is laid out. After all, that's better than getting a few months down the line and finding that you still think of eBay's category system like it's some kind of scary jungle.

What if More Than One Category Fits?

Don't worry, eBay have you covered. For a small extra fee, you can list your item in an extra category, to increase the number of potential buyers who will see it. This isn't always worth it, though - some items only really fit properly in one category, and listing them in extra categories is just a waste.

Once you know where to list your item, the next step is to write your auction's title. The title is the most important thing about your auction - the difference between a good title and a bad title can be the difference between $10 and $100. That's why I'll take you through the dos and don'ts in the next email.

About the author: Kirsten Hawkins is an Ebay and internet auction enthusiast from Nashville, TN. Visit http://www.auctionseller411.com/ for more great tips on how to make the most from Ebay and other online auctions.

Saturday, January 10, 2009

How To Avoid Being A Victim Of Ebay Buyer's Fraud.

Author: Kirsten Hawkins

From everything you've heard about the risk of fraud on eBay, you might think it's only buyers getting scammed - but you couldn't be more wrong. Here are a few common scams that sellers fall for every day.

The Rubber Cheque.

This one obviously isn't limited to eBay - it's been going on for years in all kinds of business. It works like this: a buyer sends you a cheque that they don't have the funds to cover and you pay it in your bank. You then send the goods right away, only to find out a few days later that the cheque bounced.

The solution to this is simple: don't send anything to a buyer until their payment has cleared, no matter how quickly they might say they need it. Advise them to pay electronically if they don't want to wait so long for their items. Then again, if your items are quite small, you could just take the loss from an occasional bounced cheque. Think of it as a small price to pay for faster and better customer service.

'I Never Bought Anything!'

This is one of the riskiest scams to fall victim to. In this case, the credit card's real owner still has control over it - no-one has stolen their details. They have realised, however, that they can phone up the bank who issued their card to say that it's being used fraudulently and they never bought any such thing, and the bank will often reverse the transaction without even investigating. The only way to beat this scam is to make all your sales through eBay, as they keep a record of transactions.

The Unconfirmed Address.

It is quite easy to steal PayPal accounts from inexperienced users: all you need, after all, is their email address and password. PayPal tries to protect against credit cards registered on stolen accounts being used to buy things by listing a 'confirmed address' for each buyer - an address that matches what is registered with their credit card issuer.

What many scammers will do is ask you to ship to a different address - unless you're very sure of them, this is a bad idea, as they could be trying to commit credit card fraud. Be especially suspicious of anyone who wants to pay a higher price and get overnight shipping, especially if not even to the same country as the confirmed address. The fraudster is trying to make sure the item reaches them before they are discovered.

It's up to you to take responsibility for fraud on PayPal, as eBay's favourite way to refund fraudulent payments to their rightful owner is to just reverse it from you! This is considered an occupational risk of PayPal usage, and sellers who get burned severely sometimes go as far as moving to a rival electronic payment service. See http://www.nopaypal.com for more.

In the next email, we'll take a closer look at PayPal, and ask: should it be the only kind of payment you accept?

About the author: Kirsten Hawkins is an Ebay and internet auction enthusiast from Nashville, TN. Visit http://www.auctionseller411.com/ for more great tips on how to make the most from Ebay and other online auctions.

Friday, January 09, 2009

Ebay Auction Starting And Ending Day Strategies.

Author: Kirsten Hawkins

It's usually when auctions are about to end that they get half their bids - sometimes they even get their only bids. If you want your item to sell for a good price, then, it makes no sense to let it finish on a day and time when no-one's going to be around to care.

Selling to Business.

If you're selling business equipment and have mostly business customers, you should really aim to have your auctions finishing between 9am and 5pm on weekdays. It is worth, however, trying to avoid mornings and avoiding the 'lead-in' and 'lead-out' that takes place on Monday and Friday themselves.

Selling to Home.

If most of your sales are to private customers having it shipped to their own home, then you want your auctions to finish when these kind of customers will be around. Unfortunately, these times are the opposite of what they are for the business customers. The ideal time to catch a home customer is on a Sunday evening.

List for Durations.

In order to get your listings to end on a particular day, you can simply change the duration of your auctions depending on what day it is. For example, if you mostly sell to home customers and the day today is Thursday, then your auction needs to run for either 3 or 10 days to hit a Sunday. If you sell more to business and the day today is Friday, then:

a 1 day auction would be bad (finishing on Saturday), 3 days would be alright (Monday), 5 days would be good (Wednesday), 7 days would be good (another Friday), and 10 days would be alright (Monday again).

You could draw up a little timetable of when you should and shouldn't be listing depending on the days of the week - make it red, amber and green, traffic light style, and stick it on your wall.

Schedule Listings.

Of course, if that all sounds like too much trouble then there is an easier - if more expensive - way of doing things. Simply use any of the many tools that let you schedule listings (almost all listing programs and sites do) - you can set the start date for any day and time you feel like.

Be aware that you might have to pay a few cents per listing for this if you do it through eBay. With some software, you may also need to leave your computer on all the time, so the software can start the auctions when it's supposed to. The advantage of this method, however, is that there will be no per-listing fee, since the auctions were scheduled through your computer and not through eBay.

If it's the home market you're after, then you might not have realised what one of the most powerful things to sell on eBay is. I'll give you a clue: it's not consumer electronics, or media products. It's what eBay is famous for. Check out the next email for more.

Tips for Selling Collectibles on eBay.

Yes, collectibles! Collectibles are where eBay started, and they're still one of its biggest areas - however much they might want you to believe they're not. eBay's most hardcore and long-time users are almost all collectors of something or other - it is quite common to post what you think is a mundane item, only to have collectors suddenly go to war over it because it is somehow linked to something they collect.

Collectors are the people on eBay who really do pay top-dollar for things that seem like junk to you and I - not to mention to the people you'll be getting your stock from! That's why you can make so much profit on collectibles. Here are a few tips.

Go to people's homes. People's homes are full of things that someone out there collects - they are the best and cheapest source of collectibles out there. Sure, you might find something if you hang around at enough garage sales, but you'd have competition. Getting invited to people's homes to look around should be a dream for you, and one you're doing your best to make a reality.

Buy on other auction sites. You'll be surprised how much money you can make if you buy the collectibles that people sell on smaller auction sites like Yahoo Auctions, and then list it on eBay. These sellers will often be perfectly knowledgeable about their item, but simply getting a lower price because they serve a smaller marketplace. Sometimes you can almost double your money.

List in non-collectible categories. If your collectible doesn't have a category of its own under 'collectibles', you might prefer to list it in a category that has something to do with the item but nothing to do with collecting. What you will often find is that people browsing a category for their favourite thing will pay more for your collectible than actual collectors would.

Do lots of research. Never list something you think might be valuable without searching and searching to dig up every piece of information you can on it. Everything you find out is likely to be useful when you come to list it.

List every tiny, tiny detail. Remember that collectors really care about the most seemingly insignificant things. An item from one year can be worth thousands while the one from the year before is near-worthless, or an item that is one shade of a colour can be worth far more than one of a subtly different shade. It's not worth puzzling over and it's not worth trying to pass your items off as something they're not - just make sure you put absolutely everything you know in the description.

When you are listing items that require close research and description down to the tiniest detail, however, don't be tempted to steal someone else's work! Whatever you do, don't take another seller's description and try to pass it off as your own, as this could have all sorts of consequences for you. Our next email gives you a guide to eBay's policy on 'description theft'.

About the author: Kirsten Hawkins is an Ebay and internet auction enthusiast from Nashville, TN. Visit http://www.auctionseller411.com/ for more great tips on how to make the most from Ebay and other online auctions.

Thursday, January 08, 2009

How To Market Your Ebay Business.

Author: Kirsten Hawkins

So you want to market your eBay business? Well, you probably won't have too much luck with traditional marketing methods - they're just not targeted enough. The best way to do things is to pay for targeted advertising, which comes up when people search for keywords you specify: they're looking for exactly what you're selling, and so many of them will click on your ad.

On eBay.

You might not have noticed that eBay offer this kind of advertising, but they do. You can pay them for a small ad that will appear above the search results (next to the banner ad) for any keywords you want. Buyers will then be able to click through and get to your eBay store - and you only pay for clicks, not for views. You can also set a budget for how much you want to spend, and your ads will simply stop if they go over-budget.

If you do this, it is best to create very targeted ads for specific products. Buy a specific model of something as your keyword, and write how much you sell it for in the ad - this will be more effective than just advertising across the name of a whole category.

There are some products that this approach simply doesn't work for, though, and you might be better off spending your money on a more visible Featured Plus listing for your item, especially if you're trying to advertise on valuable keywords.

Search Engine Ads.

If you want to market your business more widely, then you can try to bring in business from outside eBay. The best way to do this is by buying keyword-targeted ads on search engines. With Google AdWords, for example, your ad will appear in their 'Sponsored Links' section when someone searches for your keywords. Again, you set a maximum budget and only pay for clicks.

This can be very effective, as you've just taken your products to the world outside eBay - imagine someone going to a search engine, typing in what they're looking for and seeing your store right there! What's more, if you target this approach to specific models of a product it can be very cheap. Most advertisers try to get as much traffic as they can instead of targeting their ads as specifically as you will be, meaning there won't be much competition for the keywords.

eBay benefit from this as well as you, since it drives new buyers to eBay as a whole, not just to your site. They actively encourage sellers to go and advertise on search engines by offering you 75% of your final value fee back for each item that someone finds and buys this way. On expensive items, that's probably enough to pay for the advertising to begin with!

If you'd really like to try a little marketing in the real world, though, you might want to make some flyers. Did you know that eBay can do this for you automatically? The next email will tell you how.

About the author: Kirsten Hawkins is an Ebay and internet auction enthusiast from Nashville, TN. Visit http://www.auctionseller411.com/ for more great tips on how to make the most from Ebay and other online auctions.

Wednesday, January 07, 2009

How to Be Successful Selling on EBay.

Author: houston bruce

If you want your own EBay business here's a quick start guide to selling on EBay.

Decide What You Want To Sell. Spend awhile watching others to see what sell's and how they go about selling. Make note of what items sell the best. You will see the couple of items that always sell very well. This will be your business do your research.

Before You Spend Your Hard Earned Money. Once you have chosen your product watch your competition closely. Watch for any era in their auctions. This way you can improve your strategies and avoid the same mistakes.

Finding Your Product. Find a supplier for your product. Search several different sources. If you can find one that has an auto ship you can save a lot by not having to stock inventory. If the product is selling higher on EBay than what the supplier wants your ready.

Do not Try And Start Too Big. Start slowly learn what works and what doesn't. You do not want to throw a lot of money into it right away. It doesn't cost much to try even the strangest ideas on EBay and the strangest may be one that works.

Just Keep Testing. Do not be afraid to try different ideas. You just need to find that one niche that works and then keep doing the same thing over and over.

Any Business Needs A Plan. Develop a good plan then stick to it. It doesn't have to be anything formal. Just a simple outline. Your market your strategies and your budget.

Expand Your EBay Business. Once you have found your product and niche and some success now is the time to put more of your time and money into it. Set easy goals then keep increasing them slowly as you reach each one.

Official Business. Once you really get rolling you will want to register as a business. It's not expensive or hard to do. An attorney can help you through the process.

Make It Easier. After a while you will find that you are doing the same things over and over. Software such as auto responders can help with things such as e-mails and item descriptions. They can be used with whatever message you provide.

Most Important. Do not give up.Even when it looks like the end, And everything is going wrong. If you just keep working you may find the break to turn it into the EBay business to make you A nice Income.

About the author: Houston Bruce has been selling on the Internet since 1998 and has studied and tested many opportunities. To learn more about selling on EBay visit. HTTP://startworkin.com/Ebay

Tuesday, January 06, 2009

How to Get eBay Coupons

Author: Karen Walker

You have to be very lucky to be one of the chosen few who receive an eBay coupon by email. These coupons are just like cash that you can use towards anything you buy on eBay - the only conditions being that you pay using PayPal, and that you are using eBay in the USA, Canada or the UK.

There are two ways to get eBay coupons.

Wait for that Email.

Of course, if you just wait, you'll be waiting for a long time. You have to do something to make yourself look like the kind of person eBay would want to tempt back with a coupon. If you open an account, buy a few medium-value things and then suddenly stop, the chances are you'll find yourself with some kind of special offer - but still, not always.

Go Searching.

The better way, of course, is to go and find the coupons that are out there on the web. This is quite hit-and-miss, as eBay don't always have an offer on, but when there's a valid code you can guarantee that it'll be everywhere within a few hours. Just type 'ebay coupon codes' into your favourite search engine, but be prepared to pick through some rubbish. You might find you have better luck if you use a more obscure search engine, where people haven't taken the trouble to game the results.

If going through search engines is too much for you, then just keep an eye out at any community forums you frequent, where someone might just post one. You probably have the best chances if you make a few friends on eBay's own forums at http://hub.ebay.com/community. It can be fun and educational to chat to the regulars there too, so you really have nothing to lose.

How do You Redeem Coupons?

A coupon is basically a code, with some being quite long. All you need to do is pay with PayPal as usual for the item you want to use the coupon towards. After you choose PayPal as your payment method, you will notice a heading that says 'Coupons, Gift Certificates and eBay Anything Points'. Type the coupon code in here: they can be long, so you should use copy-and-paste to make sure you get it right. Just click 'Redeem', and it's good to go.

Don't worry about causing problems for sellers by doing this, by the way - they have no way of even telling that you used a coupon, as eBay just pay them for the item as usual. Coupons are good for sellers as they attract more buyers to eBay, meaning that they get more bids on their auctions. After all, why would they object to getting more money without you actually having to pay it?

Since you're interested in making your eBay shopping more affordable, you might be interested to know that you can now buy eBay items on credit. For more information and for all the details of eBay's new 'Buyer's Credit' program, Click Here .

About the author: Karen Walker assists entrepreneurs, network marketers, and independent professionals grow their business to their first million within 5 years so that they may live the life they want, fulfill their passions, and achieve their dreams! Visit her informational web sites at: Cash Flow Quest | Income Directory

Monday, January 05, 2009

Using The Ebay Anything Points Program.

Author: Kirsten Hawkins

eBay Anything points are a loyalty scheme, just like you might get in a shop. The buyer earns points on their purchases, which they can then redeem for money off when they pay for items through PayPal.

Buyers can also earn eBay Anything points when they use the eBay credit card, or exchange their frequent flyer miles for eBay Anything points. People think it's really great to take frequent flyer miles they're never going to use and get stuff on eBay for them.

How to Offer Points to Your Buyers.

Go to http://anythingpoi nts.ebay.com/offer.html and click 'Log In to Offer Manager'. Enter an item's number to offer Anything points on that item.

How Does it Work?

You choose how many points per dollar you want to offer to your buyers when they pay you with PayPal. Each point costs you 1c, and is worth 1c to the buyer - eBay don't take anything out along the way.

For example, if you sell an item worth $500, and you offer 2 points per dollar, then the seller will receive 1000 eBay Anything points - the equivalent of $10. You only pay for the points when the buyer actually receives them, and you can offer points on as many or as few listings as you like.

Each listing you add will get a big banner below the description, saying ""X Anything Points per dollar of the final price for buyers who pay with PayPal"". Buyers can click it for more information on the scheme.

Why Would You Want To?

Really, most sellers who offer points are doing it to get around a condition of their contract with their supplier. Many sellers only get access to goods at wholesale prices provided they don't list them for sale below the manufacturer's MAP, or minimum advertised price. The points allow them to offer the items at the MAP and then give their buyer money back in the form of points. It's a bit like a virtual rebate.

The eBay Anything points scheme is good for you and for eBay, as it encourages buyers to use PayPal instead of more cumbersome payment methods. eBay are keen to promote PayPal, and obviously thought this would be a good way of doing it - not to mention that it keeps buyers coming back, to spend their points. You will also get to be listed on the 'Earn Points from eBay Sellers' page, which is here: http://anythingpoin ts.ebay.com/earn.html .

Here's another advantage for you: if you buy things from sellers who offer Anything points, you can then use those points to pay your own seller fees. Another seller gets to pay your fees for you! All you need to do is go to My eBay, then Account Management, click the Pay button, and then choose the option to use your Anything points to pay.

If you're going to offer points, then you want your auction to end for as much as you can possibly get - let the buyer pay for their own points! All you'll need is our next email, all about strategies for when to start and end your auction.

About the author: Kirsten Hawkins is an Ebay and internet auction enthusiast from Nashville, TN. Visit http://www.auctionseller411.com/ for more great tips on how to make the most from Ebay and other online auctions.

Sunday, January 04, 2009

Ebay Description Writing Tips.

Author: Kirsten Hawkins

Once you've drawn the buyers in with your title, the next thing to do is to tell them all about your item with the description. But just what should you write in your description?

At its heart, your item description is an ad. Without making it too obvious, you should be writing sales copy. You're trying to get buyers excited about your products, and that's usually hard - but on eBay, if you have the right thing to sell and give enough details, the buyers almost excite themselves.

Technical Details.

Include every technical detail you know, including the item's manufacturer, its condition, how big it is, where and when it was made, its history, and anything else special about it. Don't be too boring, though: the best descriptions are written in friendly, conversational language, and show a real knowledge of the item. Whatever you do, make sure you tell the truth!

Remember that most of the people who'll be buying your item will be just as knowledgeable about it as you are, if not more - this is their hobby, and they're experts. Don't feel like you need to explain the basics of the item: just go into as much technical detail as you can. As a rule, don't write anything in the description if you don't know what it means, as the chances are someone will, and if you've got it slightly wrong then you'll look like you don't know what you're talking about.

Interesting Details.

You might find that you enjoy writing a few things about how you got the item, why you're selling it, and who you think might like it. This isn't strictly necessary, but it gives your auctions some character and a personal touch, and can make people more likely to trust you. People might wonder what you're doing selling 500 CDs all at once, and if you tell them the reason, then they'll feel reassured that nothing dodgy is going on. If you're selling them because you're having a baby and you need the space, just say so.

Write as Much as You Can.

Leave nothing out of your description, even if that seems to you like it makes it cumbersomely long. There is no way you can be too thorough: someone, somewhere will appreciate that you took the time to write the extra information.

Don't assume that anyone who wants extra information will email you to ask a question: many buyers are shy and won't do it. Think of questions that buyers might have and add the answers to your description, as people generally tend to ask the same questions over and over again.

Each time a buyer does email you with a question, you should both answer their question and update your description so that it will include the answer next time. If people ask questions that are answered in the description, try putting these parts of the auction on a line alone, or in bold, to make them easier to notice.

In the next email, we'll focus on increasing the number of buyers who respond to your auctions.

About the author: Kirsten Hawkins is an Ebay and internet auction enthusiast from Nashville, TN. Visit http://www.auctionseller411.com/ for more great tips on how to make the most from Ebay and other online auctions.

Friday, January 02, 2009

Tips And Tricks For Using Ebay Search

Author: John Maxim

If you know what you're doing, you can quickly find what you're looking for on eBay. Here are a few golden rules.

Be specific: If you're searching for the first edition of the original Harry Potter book, you'll get further searching for 'harry potter rowling philosopher's stone first edition' than you will searching for 'harry potter'. You'll get fewer results, but the ones you do get will be far more relevant.

Spell wrongly: It's a sad fact that many of the sellers on eBay just can't spell. Whatever you're looking for, try thinking of a few common misspellings - the chances are that fewer people will find these items, and so they will be cheaper.

Get a thesaurus: You should try to search for all the different words that someone might use to describe your item, for example searching for both 'TV' and 'television', or for 'phone', 'mobile' and 'cellphone'. Where you can, though, leave off the type of item altogether and search by things like brand and model.

Use the categories: Whenever you search, you'll notice a list of categories at the side of your search results. If you just searched for the name of a CD because you want to buy that CD, you should click the 'CDs' category to just look at results in that category. Why bother looking through a load of results that you don't care about?

Don't be afraid to browse: Once you've found the category that items you like seem to be in, why not click 'Browse' and take a look through the whole category? You might be surprised by what you find.

Few people realise just how powerful eBay's search engine is - a few symbols here and there and it'll work wonders for you.

Wildcard searches: You can put an asterisk (*) into a search phrase when you want to say 'anything can go here'. For example, if you wanted to search for a 1950s car, you could search for 'car 195*'. 195* will show results from any year in the 1950s.

In this order: If you put words in quotes ("""") then the only results shown will be ones that have all of the words between the quote marks. For example, searching for ""Lord of the Rings"" won't give you any results that say, for example ""Lord Robert Rings"".

Exclude words: Put a minus, and then put any words in brackets that you don't want to appear in your search results. For example: ""Pulp Fiction"" -(poster,photo) will find items related to Pulp Fiction but not posters or photos.

Either/or: If you want to search for lots of words at once, just put them in brackets: the TV example from earlier could become '(TV,television)', which would find items with either word.

So once you've found your bargain item, bid for it and won it, what if it all goes wrong? Don't worry - eBay has a thorough dispute resolution procedure, and we'll cover it in some depth in the next article, so you'll be prepared if the worst happens.

About the author: John is an Ebay Powerseller. He's published a blog listing his best resources and articles. His blog can be found at http://www.auctionblogonline.com.