Sunday, January 20, 2008

How to REALLY attract highly targeted customers to your website / ebay auctions

Author: James Penn

How to drive thousands of potential buyers to your eBay auctions ABSOLUTELY FREE!

It is a known fact that the more visitors you get to your ebay auctions, the more sales - and therefore more money - you will make.

In this FREE report, I will tell you the exact methods myself, and the internet marketing guru's, use to drive highly targeted traffic to their eBay auctions and increase sales by up to 1000% for absolutely free and with little or no effort.

I will cover the two easiest and most profitable methods to successfully market your auctions.

METHOD 1

This method is perhaps the easiest way and will ensure you huge amounts of traffic to your auctions initially but eventually the traffic will die down.

The Marketing Powers of Forums

Forum: An online discussion group, where participants with common interests can exchange open messages.

I'm sure you have all come across forums before. Maybe you heard about this report through a forum. There are thousands of forums all over the internet, from sports discussion forums to health related forums to ebay forums. No matter what specialist products you sell on eBay, there will be at least one forum somewhere over the net.

Heres what you do first:

Establish what you sell on eBay.

Define a catgory under which your auctions fall. If you sell exercise equipment, then your category is health and fitness. If you sell jeans, then your category is clothing.

Find a forum related to your category.

There are forums on every single subject somewhere on the internet. Find all the relevent ones to you. Use search engines such as Yahoo, AOL and most importantly Google. Visit www.groups.google.com/ and find forums and discussion boards on your category.

Bookmark the forums

Create a new word document and add the URL of the all the relevant forums you can find. Spend a few minutes browsing on each forum and get to know the regular posters.

Register on all of the forums

Register on each of the forums using your ebay user ID as a for a username and the same password for each forum. (This makes remembering passwords and usernames much easier)

Time to post

Make a few knowledgeable posts on the forums. Offer advice and seem like an expert in your field. If people see you as an expert your more likely to earn respect and there more likely to buy from you. Converse with the more regular posters on the forums to again add to your reputation.

Create a signature

You've become known on the forum and you have built a solid reputation. Now you create a signature. A signature is a line which appears at the bottom of your message saying anyhting you want. You need to create one advertising your eBay items. Write a brief description of what you sell and add the URL. Here is an example.

Check out my eBay items for bargains on all types of eBooks : http://search.ebay.co.uk/_W0QQsassZpalace789QQhtZ-1QQfrppZ50QQfso pZ1QQfsooZ1QQrdZ0?

(If you can't click on the hyperlink, select the Select Text tool on the top toolbar and highlight the hyperlink before pasting it into your web browser)

Obviously that link looks a bit ugly and long, so you will need to shorten it down.

Paste the URL into a word document. Right click on it and select ""Edit Hyperlink"". A new window will open and at the top there will be a section called ""Text to Display"". Delete the long URL from there and type in whatever you want. Here is an example.

For a great collection of eBooks and more visit my ebay Auctions

However, on some forums this does not work. If this is the case, visit www.tinyurl.com, type in your link and it will automatically genearate a shorter link. Like this http://tinyurl.com/o5ag9

Start a new topic

You've created your signature, now you want maximum exposure. Start a new topic offering advice or asking a question. This will ensure maximum exposure for your signature. Everyone who opens the topic will see your post and therefore your signature. Whether they decide to click on your link however is another matter. Once you've started a topic on each forum, move onto the next step.

Count the hits

This is possibly the easiest and most fun part.

Most forums have counters which count the number of people who open up a topic and view your post. Keep an eye on these. If a topic that you created has 100 views, then 100 people have seen your post as your was the first one. Typically, about 50% of these people will follow your link. That's an extra 50 people seeing your auctions! Considering the average conversion rate of visitors to sales is about 10%, that means you should make an extra 5 sales. But because you have advertised on a forum which is specific to what you sell, you can expect a higher conversion rate. Not bad considering you havn't put excessive amounts of effort in.

Bare in mind that you will have more than 100 people viewing your topic. Using this exact method, I advertised on 6 forums. After 7 days here is how many hits I received.

Forum Number of Views Forum 1 80 Forum 2 86 Forum 3 330 Forum 4 721 Forum 5 770 Forum 6 2785

That, I think, is nearly 5000 views. Therefore 2500 more visitors to my auctions. And working with a 10% conversion rate is 250 more sales. Considering my lowest priced item on eBay is £2, that means in that week I made a minimum of £500.

Your work is not done yet...

Continue to post on each forum

The more you post the more exposure you will get. It is likely that you will recive questions about your eBay items. Answer these promptly and honestly and you will earn the trust of the forum posters. Bump your topics to the top of the forum for more exposure. But do not do this in an obvious way or in a way which will annoy people. Otherwise the reputation you've built up over the last few dyas will vanish almost instantly.

Watch the sales fly and the money roll in

Enjoy your success because it won't last for too long. Eventually you will run out of forums to post on and everyone will have visited your auctions.

But don't panic, the following method will ensure sales last for a lifetime.

Method 2

Create a report which spreads over the internet like wildfire.

A report is virtually a mini eBook. At this very moment you are reading a report. If you were to take a chapter out of an ebook, that would be a report.

They are easy to create. They only have to be a couple of pages long and can be about ANYTHING!

Ok, the challenge is to write a report which you issue for free on forums just like you did advertising your eBay auctions.

Write a report which is related to what you sell on eBay. If you sell exercise equipment, write a report about how to lose weight. If you sell clothes, write a report about the latest and future trends in fashion, or how to avoid scams and buying fake clothes online. There are literally thousands of reports you could write.

For the purposes of this report we will use the example of writing a report about 'How to lose weight with the aid of mini trampolines (rebounders)'

Notice how the report is not about just losing weight but losing weight with the aid of trampolines. The more specific you are with your report, the more you will issue and the more beneficial they will be to your customers.

Write a report a few pages long about how to use trampolines for effective weight loss. Include in your report, links to your eBay auctions and join as many affiliate schemes as you can selling trampolines.

Add your affiliate links in relevant places in your report.

Once you've written the report, upload it to a website. Alternatively, you could send it out manually but if you do you are likely to be sitting at your computer all day just sending it out. Host your file at www.ebookshare.co.uk It only costs £1 per year if your file is under 1mb and is the simplest way of hosting your ebook.

You will be issued with a unique URL. Paste this URL into all of the forums you used in Method 1.

Again, start a new topic.

Title of the topic: Create a title like you would if you were selling this item on eBay. Use emotive words but also give the hard facts.

The Message: Explain that you have writeen a report about (insert subject here) and you are issuing it FREE to anyone who wants it. Explain what the benefits would be from reading the report and give instructions for download. Add your unique URL for download.

Finally, explain how they can also give away the report or use it as a bonus for their eBay auctions.

Lets say 1000 people download your report. It is likely that 90% will check out your auctions and so again you will make some sales this way. A large percentage will also visit your affiliate links and perhaps purchase off of them. That way you will make you a nice commision. A smaller percentage will also sell the report or use it as a bonus for their ebay auctions.

Do you see how this report can spread around the internet so quickly? You can also issue it as a bonus for your eBay items to increase sales.

TIP: Make sure the report is in PDF format so that it can not be edited and therefore your affiliate links and eBay auction links will remain the same. With a bit of hard work and good advertising you could quite easily issue 5000 reports. But the beauty of reports are that they will continue to spread around the internet for years to come.

That's it for this report. I will be releasing new reports in due course so keep an eye out. Also keep an eye on my ebay auctions for new products.

I always appreciate feedback, good OR bad. Tell me whether you like this report or whether there's anything I have missed out. Contact me at j_penn7@hotmail.com to give me your reviews.

Thankyou for reading this

James

About the author: Check out this special offer for a great deal which WILL help you make £££'s online!

http://tinyurl.com/k4ryc

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