Saturday, September 23, 2006

EBay Stores and the Benefits they Provide

Author: Bryan Collins

If you are just getting started as an eBay Seller, one wonderful way to reach potential customers is through an eBay store. EBay Stores can provide your business with the kick start it needs and the first 30 days are free to try. Below I have listed several benefits of owning your own eBay store:

PROFITS - A study by eBay showed that sellers with eBay Stores see an average of 25% increase in total sales within three months of opening store. Listing fees are reduced because store fees are much lower than auction fees. Storeowners also receive promotional offers and free subscriptions to some of eBay's services.

Return Customers - Those who buy from your eBay Store are more likely to turn into repeat customers depending on the service and promotional offers you provide them with.

Professional Look and Feel - A professional looking eBay Store adds professionalism and credibility to your eBay business. EBay store owners also have access to the eBay's Business Resource Center. The resource center provides professional resources such as business cards furthering your creditability with potential customers

Additional Features - becoming an eBay store owner provides you with additional features such as longer listings and automatic re-listings. These additional features will help free up your time to concentrate on creating more and more listings.

Having Your Own Website - opening an eBay store gives you your own personal unique website which you can customize. EBay store customization features allow you to control the design of your website. You have the ability to add up to 20 categories to sell what you want. Find a domain name and start advertising your site on and off eBay. With a well planned out marketing campaign your store can become highly successful in a short period of time.

Search Capabilities - eBay stores have built in search capabilities. This is important because customers can find exactly what they are looking instantly.

Promotional Features - another additional benefit of owning an eBay store is cross promotion. You have the ability to cross promote other products to potential buyers. EBay stores also have an email marketing tool which helps you keep in touch with your customer base. You can use this tool to email your list of customers with special offers.

Reporting - storeowners also receive monthly reporting. This helps store owners track sales activity. Information such as monthly gross sales, conversion rates, and number of buyers are calculated. As an additional bonus there is an accounting tool in which you can export data from your eBay and PayPal accounts directly into QuickBooks.

EBay stores are a great start to online entrepreneurship they provide credibility to new online marketers. They are low cost to fit any budget and they can be setup within minutes.

About the author: This article was submitted Bryan Collins is the owner of http://www.thebarginwharehouse.com which provides real time eBay auctions. The site also provides vistors with a misspelling tool to find those hidden and untapped auctions. Also provided is a clickbank market place, here you will find a directory of how to information products provided by clickbank.

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